Integrated campaign planning

Planning your campaign starts with market and competitor analysis.

This is followed by defining and analysing your target audience, to clarify who you want to address and what message you want to convey.

Integrated campaignRECOVERY

Once the analyses are complete, we set specific targets and set the corresponding measurement tools.

Identify the specific online and offline channels where the content will be displayed. Formulate the messages and prepare the corresponding creative.

So how is the workflow structured?

# Market and competitor analysis
# Target group analysis
# Setting targets – setting metrics
# Target group specific communication channels
# Message planning and design
# Design and production of creative, text, graphics and video materials
# Campaign implementation
# Campaign monitoring
# Campaign monitoring and correction (if necessary)