On behalf of the FODISZ (National Federation of Disabled Students, Competitive and Recreational Sports), we created a personalised online sponsorship campaign for young people with disabilities to participate in the major European Youth Paralympics.
FODISZ is one of the largest para-sport organisations in Hungary, with a network in 19 counties and Budapest. It organises sports activities and student Olympic competitions for disabled students in public education and vocational training institutions.
FODISZ has entrusted us with the task of raising the profile of athletes who are talented in sport, but are poorly known and financially handicapped, and who are nominated for the European Para Youth Games (EPYG) in 2022.
The programme was to be implemented with external sponsorship support.
With this aim in mind, we launched the EPYG social media campaign, focusing on showcasing the children rather than communicating FODISZ’s activities to potential sponsors.
For the content that will be displayed during the campaign, we developed a coherent graphic design, incorporating professional photos of the youngsters and their coaches, information about the competition and video footage. The channels chosen for promotion were Facebook, Instagram, Youtube, TikTok and the FODISZ website.
The programme was a success, as the information reached local leaders, which led to the creation of sponsors. The contestant from Ozd was supported by the local mayor and a business owner. In addition, the centre received further financial support, which FODISZ invested in the preparation and running of the EPYG.
Following the fundraising of sponsors, we reached the final stage of our campaign, when we continued to provide information about the race and the competitors on social media, thanking the sponsors for their contribution.
