FODISZ is one of the largest para-sport organisations in Hungary, with a network in 19 counties and Budapest. It organises sports activities and student Olympic competitions for disabled students in public education and vocational training institutions.
FODISZ has entrusted us with the task of raising the profile of athletes who are talented in sport, but are poorly known and financially handicapped, and who are nominated for the European Para Youth Games (EPYG) in 2022.
The programme was to be implemented with external sponsorship support.
With this aim in mind, we launched the EPYG social media campaign, focusing on showcasing the children rather than communicating FODISZ’s activities to potential sponsors.
For the content that will be displayed during the campaign, we developed a coherent graphic design, incorporating professional photos of the youngsters and their coaches, information about the competition and video footage. The channels chosen for promotion were Facebook, Instagram, Youtube, TikTok and the FODISZ website.